As We Like It – Beer

Before the Channel produced such hard-hitting documentaries about the of Cheese or the Story of Fries, trade groups had to rely on themselves if they wanted to promote their industry.

Hence came the short As We Like It, an educational//lobbying that revolves around one of the world’s greatest , Beer, produced by the United States Brewers Foundation.

As We Like It is an idealized and sanitized yet interesting look at the beer industry, it’s ethics, business, traditions and culture in the US during the 1950’s.

(And not one satisfactory mention of the or . Stunning!)

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