Esso Extra - 1950's
Esso Extra – 1950’s

Everyone likes that little something extra …

A dozen rolls and the baker tosses in an extra one to make it a baker’s dozen.

The butcher throws in an extra bone for the bow wow.

Every locality has a different name for it.

Way down in east in New England they call it ‘something to boot.’

In the Deep South they call it ‘lanya’

At your neighborhood service station they call it Esso.