To New Horizons
A look at a past envisioning what the future might be in the year 1960. In the 21st century we are still working to create solutions to problems we were supposed to have solved 60 years ago.
MORE ...American Motors
You never know when you might need to load up the ark. In this delightfully straight-faced 1967 commercial, a bearded modern-day Noah calmly fills his station wagon with an assortment of animals, two by two, as if this were the most practical errand in the world. The message is simple: when the unexpected happens, you’ll […]
MORE ...Are You Popular?
“Are You Popular?”, an educational film produced in 1947, discusses dating etiquette and how the wrong moves can destroy your reputation. You don’t have to be like Jenny, who parks in cars with boys at night, to be popular. In fact, Jenny’s not popular because she’s grown to have a reputation for being easy. Try […]
MORE ...Esso Extra
Everyone likes that little something extra … A dozen rolls and the baker tosses in an extra one to make it a baker’s dozen. The butcher throws in an extra bone for the bow wow. Every locality has a different name for it. Way down in east in New England they call it ‘something to […]
MORE ...Achievement U.S.A.
Produced for the auto industry at the height of postwar confidence, Achievement U.S.A. is General Motors in full victory parade mode. The occasion is monumental: the production of GM’s 50 millionth automobile. The setting is Flint, Michigan. The tone is nothing short of triumphant. What follows is pure mid-century industrial optimism. Golden chassis descend from […]
MORE ...A History of SF & Oakland Streetcars
1945’s March of Progress, produced by the Key System, a privately owned streetcar system owned by business magnate Francis “Borax” Smith, lays out a selective albeit fascinating historical view of a growing California. Take a trip from the early years of Spanish missions and Gold Rush boomtowns to the modern era, where cities like San Francisco […]
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