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Suntory was one of the first Asian companies to specifically employ American celebrities to market their product. One of the most notable is Sammy Davis, Jr., who appeared in a series of memorable Suntory commercials in the early 1970s. In the late 1970s, Akira Kurosawa directed a famous series of commercials featuring American celebrities on the set of his film Kagemusha.

Sammy Davis, Jr. was an American entertainer. Primarily a dancer and singer, Davis was a childhood vaudevillian, and became known for his performances on Broadway and in Las Vegas, as a recording artist, television and film star, and the only black member of Frank Sinatra's "Rat Pack".

At the age of three Davis began his career in vaudeville with his father and "uncle" as the Will Mastin Trio, toured nationally, and after military service, returned to the trio. Davis became an overnight sensation following a nightclub performance at Ciro's after the 1951 Academy Awards, with the trio, became a recording artist, and made his first film performances as an adult later that decade. Losing his left eye in a car accident in 1954, he converted to Judaism and appeared in the first Rat Pack movie, Ocean's Eleven, in 1960.