Liquor

Colt 45 Malt Liquor commercial - 1960's

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Before Colt 45 was associated with Billy D. Williams and "that dynamite taste," the famed Malt Liquor seems to have been marketed towards the white and/or middle class alcoholic demographic, a type whom nothing seems to faze.

Malt liquor is a North American term referring to a type of beer with high alcohol content. In legal statutes, the term often includes any alcoholic beverage above or equal to 5% alcohol by volume made with malted barley. In common parlance, however, it is used for high alcohol beers made with ingredients and processes resembling those in American-style lager. Malt liquor is distinguished from other beers of high alcohol content in that the brewing process is seen by many as targeting high alcohol content and economy rather than quality. However, this label is subject to the viewpoint of the brewer, as there are indeed examples of brews containing high-quality, expensive ingredients that brewers have chosen to label as "malt liquors".

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